Warm all over

Hosted by comedian Wil Anderson, the Australian TV show The Gruen Transfer provides a humorous insight into the advertising industry and its products. Each week they have a competition on advertising the unsellable, where two agencies are given the task of putting ads together to sell something absurd.

Previous topics have included selling whale meat, An invasion of New Zealand, and a return to child labor. This week’s pitch is to emphasize the positive aspects of global warming. The two contestant videos can be found here. I found the first ad a bit too close to a serious American greenwashing attempt to be all that funny, but the second ad was hilarious. Have a look for yourselves.