That word doesn't mean what you think it means

Dear American advertising industry:

English is a wide and diverse language.  It has many different dialects, which have evolved their own vocabulary, spelling, and slang over the centuries.  However, with the invention of the internet, any of these strains of our language can be instantly be linked to each other.  This can be a benefit, but it can also be embarrassing. For example, I am guessing that whomever wrote this ad did not realize that in some forms of English, "root" is a synonym for "fuck" (especially the verb, but also the noun).